At this point, I’ve seen a few articles ripping the entry level 16GB, and rightly so. It’s not enough storage for all of the upgraded features in the new iPhone 6s. If you’re looking to get the new iPhone, I’d advise you start with the 64GB model. The 16 is going to create a miserable user experience because its going to be full all the time.
I found this article from Forbes to be interesting.
Now to Apple’s credit it has reduced the install size of iOS so a 16GB iPhone now has about 13GB of free space out the box. 13GB would equate to just 30-35 minutes of 4K video, or – with an even split – 17 minutes of 4K video and 650 Live Photos.
And this is before you install a single app, download any offline music, podcasts, even the contents of your mailbox, etc.
Vox called the 16GB “a serious strategic mistake.”
Leaving the entry-level unit at 16GB of storage rather than 32GB drives higher profit margins in two ways. One, it reduces the cost of manufacturing the $649 phone, which increases profit margins on sales of the lowest-end model. Second, and arguably more important, it pushes a lot of people who might be happy with a 32GB phone to shell out $749 for the 64GB model.
I’m disappointed with the cash grab that Apple is making. But, I guess you don’t get to be as rich as they are without constantly keeping your eyes on profits.